Nuance can be added to the expression by adjusting the lightness, temperature, or saturation of a hero color-all forms of color contrast. Cool colors like blue can represent calm, serenity and peace. For example, we associate blue-green colors with cool temperatures, yellow-orange with warmth, red with passion, yellow-green with growth. The hero color is usually associated with a familiar idea. In selecting these important colors, it’s critical to understand that certain colors pair together better than others.Ĭhoosing a hero color is often the easiest part of creating a color palette. Most color palettes used in graphic design projects, like branding, are built around a base color, sometimes called a “hero color.” The hero color is usually supported by two or more colors. In visual communication, a color palette or color scheme is a set of colors that work together in ‘color harmony’ to express an idea-loud, quiet, light, heavy, warm, cool, conventional, avant-garde, etc. Different color combinations offer varying experiences and visual contrasts for the viewer, making it a critical component for graphic and interior design alike. The principles of traditional color theory are just like the other design principles we use every day-they are creative tools that can be used to solve visual problems. Color theory has real practical value for designers, explains Playing with Color author Richard Mehl.
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